More energy for the life ahead.
Help people navigating midlife energy changes understand what’s behind the shift—and find a clearer path to better physical and mental energy.
Building toward this with IntraFounder & builder / People. Health. Systems.
The goodkind ofrestless.
I'm Asa. i turn bold ideas into products, experiences and brands people love. Always with more questions.
Problems I’m currently focused on solving
A few good problems.
A lot to build.
Better energy. Better teams. Better systems.
I’m building around a common question: what could people do with more of their potential—and less getting in the way?
currently_building --with-good-people
Less hiring guesswork. More people thriving.
Understand how someone’s strengths, motivations, and working style fit the role—so teams can hire with more confidence, people can thrive sooner, and recruiting takes less time and money.
Inside the companiesGive AI the context to do real work.
Make company knowledge rich, current, and consistent—with clear sources and the right permissions—so agents can act on what the business actually knows.
The systems behind the workLess clinical admin. More human connection.
Reduce the documentation, coordination, and handoffs that fill a clinician’s day, so more of that day can belong to the person in front of them.
Connecting the piecesAlways making room for the next good problem.
A working list. Expect a few new questions next time.
Companies and brands
I’m building.
01The builder
behind the companies
behind the companies
I like the part wherean idea becomessomething real.
I build companies around problems I want to see solved. Sometimes that means a place you can walk into. Sometimes it’s a product, a care experience, or a system working quietly behind the scenes.
The idea is the beginning. I care about the team, the product, and the operating details that make it work in the real world. Building something people love means staying curious long after the launch.
Always curious. Still building.
02 / Companies & brandsClean Market — Co-founder
A better feeling.In real life.
I co-founded Clean Market to make wellness part of everyday life: thoughtful spaces, services, and a team that brings the experience to life. The company is the whole system, down to the human details.
The spaces. The details. The feeling.
Co-founder / Managing Partner
A company I’m building / NutriDrip
Wellness,
with a littlemore feeling.
With NutriDrip, I’m building a more approachable IV wellness experience—from the product and the physical spaces to the people and operations that deliver it.
Meet NutriDrip (opens in a new tab)Co-founder
An earlier build / Hangover Club
A name thatgets to the point.
One of my earlier companies: a straightforward idea, a very specific problem, and a name that did some of the explaining. An early lesson in turning a need into a business.
Meet Hangover Club (opens in a new tab)
Hangover Club / FounderOne of the earlier chapters.
Inside the companies
Some builds
work backstage.
I’m also building tools for the teams building the companies. Real operating problems make very useful product briefs.
Predictive People
Working toward clearer role fit, better hiring decisions, and a faster path from new hire to thriving teammate.
Internal toolEnterprise context
Company knowledge agents can use, with the sources, structure, and permissions to make that context dependable.
In progressEOS Manager
A future build around the rhythm of running a company: priorities, accountability, and following through.
Future buildThe person, too.
A little perspective
goes a long way.
Mountains. Big trees. The occasional rabbit hole. There’s a whole world outside the next thing I’m building.
The scenic route / keep exploring
Jump to what I care about ↘Outside is where
things click.
A little distance. A different scale.
Usually, another question.
Things I care about.
Big ideas.
Very human
reasons.
A few questions I keep coming back to. Usually followed by: “Could we build something around that?”
Health & human potential
Feeling good is a pretty useful starting point. I care about helping people become healthier, more capable, and more themselves—and making that progress part of everyday life.
AI, agency & abundance
Let the agents handle more of the admin. Give people more room to think, create, and connect. I'm interested in systems that let small teams do big things and make abundance more accessible.
Belonging & local prosperity
People who know your name. Places that bring you together. Local businesses that thrive. I'm interested in how connection, contribution, and local prosperity can reinforce one another—and what we can build to help.
Consciousness & reality
Could consciousness be fundamental? What shapes our experience of reality? I'm drawn to big questions that deserve serious curiosity, healthy debate, and the freedom to change our minds.
Strong opinions,
loosely held.
04 / Coming soon
Intra
The next chapterMore energy.
More life to put it into.
I’m building Intra around a simple idea: understanding what’s happening inside us should help us live better out in the world. A more connected approach to cellular and neural health—bringing diagnostics, personalized care, and progress over time into one picture.
A first look at Intra ↗ (opens in a new tab)The best part is who you build it with.
The next chapter
needs good people.
I’m looking for people who want to build, take ownership, and stay curious when the answer isn’t obvious. If one of these problems has your attention too, we should talk.
Build with me